Can Paul Andrew Fix Ferragamo’s Trend Problem
"Coherence" being the operative phrase right here, and something that was notably missing in the brand’s most current show, which featured footwear by Mr. Andrew and clothes by Mr. Rigoni, and was typically perceived as making no sense.
What does make sense is that Mr. Andrew would come out on prime, given the number of editors within the viewers wearing his newest Ferragamo shoes (you would tell by the gold flower-formed heel), and the fact that Salvatore Ferragamo himself, a shoemaker, built his brand on footwear. Also the truth that in the primary six months of 2017, apparel — each men’s and women’s — was accountable for under 5.8 p.c of group revenues, while footwear was accountable for 43.6 percent.
Still, the numbers point out that ferragamo belt outlet has not, at the very least because the flip of the millennium, had any real identity in clothing. Past a certain facility with leather-based, there gave the impression to be little or no ambition to outline a standpoint on women’s put on, or on how cheap ferragamo belt outlet Shoes (click for info) may reflect the exigencies of women’s lives. Mr. Andrew’s job shall be to inject an precise signature concept (or three, or five) into the gathering.
Whether he can do with skirts what he did with shoes, however, is now the question.
There's precedent: Although Mr. Andrew is the primary designer to come specifically from the footwear sector in recent years, a number of recent artistic administrators for main manufacturers have come from equipment: Alessandro Michele at Gucci, Maria Grazia Chiuri at Dior, Pierpaolo Piccioli at Valentino, and Stuart Vevers at Coach.
Much more pointedly, again in 2004, Kering — then PPR, proprietor of Gucci Group — named three designers to take over at Gucci after Tom Ford left: Frida Giannini for equipment, John Ray for men’s put on and Alessandra Facchinetti for women’s wear. Within two years Ms. Giannini was the only one left (she was fired in 2014). Which means that, although Guillaume Meilland remains the design director for men’s wear at Ferragamo, another change could possibly be within the offing. Those who don’t learn from historical past, and so on.